Launch & Discovery Platforms:
✅ Great for product launches & early adopter traction.
- Product Hunt: Strong launch platform for new SaaS, good visibility.
- BetaList: Early-stage launch directory; works for SaaS in beta.
- BetaBoard: Free startup launch board / directory.
- Launching Next: Startup launch directory listing new projects.
- Indie Hackers: Community of founders; good for SaaS exposure and feedback.
- Hacker News – Show HN: Developer/tech audience; useful for SaaS launch exposure.
- SideProjectors: Platform dedicated to “side projects” and early-stage apps/products; good for SaaS MVP exposure and early user feedback.
- Startup Stash: Curated directory of startup tools and resources; good listing potential.
- LaunchRock: Tool/platform for building launch pages rather than directory submission; use with caution.
- PitchWall(BetaPage previously): Active directory for startups; accept submissions.
Review & Comparison Sites:
✅ Trust / buyer discovery — important for SaaS sales.
- G2: Major peer-review platform for B2B software. Great listing/review exposure.
- Capterra: Free vendor listing option; large buyer traffic and review network.
- GetApp: Software comparison site part of Gartner Digital Markets network; strong for SaaS.
- TrustRadius: In-depth reviews for enterprise software; credible trust signal for SaaS.
- Software Advice: Recommendation engine for software buyers; useful for visibility.
- AlternativeTo: Lists software alternatives; good backlink and discovery opportunity.
- Crozdesk: SaaS discovery and comparison engine; helps niche categories.
- Slant: Community‐driven comparisons; useful for niche positioning, though slightly less formal.
- SaaSHub: Aggregated SaaS directory; relevant for SaaS founders to be listed.
- AppAdvice / Software review directories: App review site (mobile/software) — relevant if your SaaS has a mobile component.
Marketplaces & App Stores:
✅ Direct vendor marketplaces where buyers search.
- AWS Marketplace: Enterprise cloud marketplace for SaaS; strong exposure, but listing process is formal and requires seller registration.
- Azure Marketplace: Microsoft’s enterprise software marketplace; great for SaaS targeting Microsoft stack.
- Google Cloud Marketplace: Google Cloud’s platform for SaaS and cloud integration; good for cloud-native SaaS.
- Salesforce AppExchange: Premier marketplace for apps that integrate with Salesforce; high relevance if your SaaS fits that ecosystem.
- Shopify App Store: Huge merchant base; if your SaaS integrates with e-commerce/Shopify, strong listing option.
- Zapier App Directory: Excellent for SaaS that offers integrations; gets you in front of users automating workflows.
- Atlassian Marketplace: For SaaS that integrates with Atlassian tools (Jira, Confluence); niche but valuable for dev-centric SaaS.
- Stripe Partner Directory: Payments/billing related SaaS benefit here; listing adds credibility with merchants and developers.
- AppSumo: Promotional marketplace for deals & SaaS launches; good for early user acquisition and buzz.
- Chrome Web Store: If your SaaS has a browser extension component, listing here is high value for discoverability.
Startup Directories & Databases:
✅ Investor/press/discovery listings.
- Crunchbase: Major startup & company database; good for profile visibility and credibility.
- Wellfound (Angel.co previously): Startup & job/investor platform; listing increases visibility to talent & investors.
- Startup Buffer: Startup directory for exposure; free submission noted.
- StartupBase: General directory of startups; suitable for SaaS listing.
- TechCrunch/Startup profiles: Coverage site rather than pure directory; good visibility but submission criteria vary.
- Additional job & company directories: Useful for SaaS founders especially if hiring or funding.
- Crowdfunding platforms: Viable if SaaS has a community/crowdfunding angle; not all SaaS fit.
- ProductHunt Collections / Profiles: Extra exposure when product leverages maker/early adopter audience.
- Regional SaaS/startup directories (e.g., EU/UK): Good for localized SaaS listing/exposure — check entry criteria regionally.
- Owler: Company profile & competitive insights directory; adds credibility and discoverability. startups; accept submissions.
Developer & Maker Communities:
✅ Great for technical validation & initial user feedback.
- GitHub Marketplace: A strong listing option if your SaaS is a dev tool, plugin, or integration.
- StackShare: Developers list their tools and stacks; listing your SaaS here can boost visibility.
- Dev.to: Developer blogging platform for content marketing and feedback; indirect listing benefit.
- Hashnode: A community for developer content, good for demo posts and awareness.
- Hacker Noon: Tech-centric publication/community; good for thought leadership and exposure.
- Reddit (e.g., r/SaaS / r/startups): Community-driven; you can share your product launch or feedback posts—but avoid spam.
- Indie Hackers: Great for early traction, product stories, and connecting with maker audience.
- Medium publications with dev focus: Publishing articles here drives targeted traffic and credibility.
- Stack Overflow presence / Q&A: Not a listing site, but presence on Stack Overflow increases credibility among developers.
- Makerpad: No-code/maker community; if your SaaS targets makers or no-code users, this is very relevant.
Niche SaaS Directories & Curated Lists:
✅ category-specific and niche trust signals.
- SaaSList: Acts as a software discovery and comparison directory. Accepts listings and covers many SaaS categories.
- SaaSGenius: Specialized SaaS review & directory site—accepts vendor listings, good niche exposure.
- SaaSPedia Directory: Curated guide with actual submission links and data—useful resource for listing your SaaS.
- TopSaaSDirectories: Directory of directories focused on SaaS; you can pick relevant listing platforms from it.
- SaaSHub: Independent SaaS marketplace/directory where vendors list tools; good for visibility and listing your SaaS.
- Regional SaaS/startup directories (EU/UK etc.): Good for regional focus and credibility; helpful for SaaS targeting local markets.
- SaaS Directory Submission Services: Blog/resource listing 160+ SaaS directories with data; use to pick high-quality ones.
- Where to Submit Your SaaS or AI Tool: Community-shared list of directories and submission sites—good for niche directories.
- SaaS List Database – Free list of SaaS Directories: Free database of 170+ SaaS directories—good resource to discover and verify niche listings.
- Directory-Submission Resource Compilation: Large list of directory submission sites, including SaaS-specific ones—use to filter high-authority niche directories.
Deal & Promotion Platforms:
✅ Fast user acquisition via deals.
- AppSumo: A major deal marketplace where SaaS founders can gain early users and exposure. There are many vendor listing options.
- RocketHub: Has a “Launch On RocketHub” page and lifetime-deals marketplace geared toward SaaS tools.
- DealMirror: Good for SaaS launching deals, not standard directory listing.
- StackCommerce: Useful if your SaaS is ready for deal/offer format.
- Earlybird: Curated platform offering lifetime deals for SaaS with partner submission option.
- LTD Hunter: A well-known lifetime-deal marketplace for SaaS tools where you can submit your SaaS product deal for exposure and early user acquisition.
- BestLifetimeDeals: Aggregator of lifetime deals including SaaS/software; useful for listing deals.
- Dealify: Lifetime-deal platform focused on software and SaaS; allows you to present your tool with promotional exposure in a curated marketplace.
- SaaSPirate: Clear submission page for SaaS deals; funnels lifetime or discount offers to a network of directories and newsletters — good for traction.
- LTDPlace: Dedicated page for “Submit Your Product for Promotion” — accepts SaaS lifetime deals or discount offers, good for traction.
Content & Thought-Leadership Channels:
✅ Drive organic discovery & backlinks.
- Medium (publication submissions): Publications on Medium allow guest submissions; good for thought-leadership and backlinks.
- LinkedIn Articles / Publisher: SaaS founders can publish articles on LinkedIn to build authority and reach.
- Hacker Noon: Tech-centric community allowing story submission and brand-as-author features.
- TechCrunch Guest or Startup Submit: High-visibility tech media; articles or features help SaaS credibility.
- VentureBeat / SaaS-industry blogs: Specialized tech/SaaS publications for thought leadership and awareness.
- SaaStr (SaaS-focused blog): Strong SaaS audience; valuable for positioning your product / voice.
- Company Blog + Guest Post networks: Guest posts provide links, audience and credibility for your SaaS.
- YouTube product demos / tutorials: Visual/Video content supports SaaS product discovery and user education.
- Quora (targeted answers): Strategic answers on SaaS-related topics can drive niche traffic and brand authority.
- Podcasts (startup & SaaS): Audio channels for SaaS founders to get featured, share stories and build audience.
Tools & Integration Hubs:
✅ Places that list integrations or developer-centric tools.
- Zapier App Directory: Public integration directory; SaaS with APIs can request to add their app.
- HubSpot App Marketplace: Clear listing path for integrations; strong B2B SaaS visibility.
- Stripe Partner Directory: Clear listing directory for payment-focused SaaS; strong credibility.
- IFTTT – Join Partner Program: Offers a listing/partner program for apps; good for SaaS with automation/integration focus.
- Intercom App Store – Listing your app: Clear instructions for listing your app in their marketplace; beneficial if SaaS integrates with Intercom.
- Shopify / BigCommerce Integration Partner Directories: Strong for e-commerce SaaS targeting merchants; must check specific listing criteria for SaaS.
- Pipedrive Marketplace – Create your app / register: Good for SaaS offering CRM integrations or extensions; clear submission paths.
- RudderStack Partner / Integration Directory Technology / Solutions Partners: Strong for SaaS tools focused on data pipeline / analytics integrations.
- Chargebee Partner Directory: Ideal for SaaS focused on billing/subscriptions; offers partner listing and credibility via integration.
- HubSpot (another listing) (duplicate category): Same as #82; strong but redundant — count as one listing channel.
Research & Resource Aggregators:
✅ Where founders find curated lists & tools.
- Product Hunt Collections / Packs: Collections on Product Hunt help discover tools and gain visibility; useful resource.
- StackShare (again): Developers and companies share tech stacks; listing your SaaS here aids awareness and trust.
- Listverse (resource aggregator blog): Active blog. It accepts list articles from writers, not necessarily SaaS product submissions.
- AlternativeTo (again): Directory of software alternatives; good placement for SaaS looking to appear as alternative.
- SaaS Lists on GitHub (Awesome Lists): Open-source curated lists of tools; useful for SEO/backlink and discovery for SaaS.
- Write for Us: SaaS Tools (Radical Technology & Business Blog): Guest post submission page focused on SaaS tools; excellent exposure for listing your product in a “tools & resources” article.
- IndieHackers / IndieMaker community lists: Maker-community driven lists and posts; good for early traction and tools discovery.
- Educational platforms (Coursera partner lists): Not a directory per se but if your SaaS ties to education/training, listing may help.
- Startup Stash (again): Resource directory for startup tools; nice exposure for SaaS via founder tool lists.
- Research indexes (Gartner Research / Peer Insights): High-credibility; listing here adds enterprise trust if you qualify, but submission is strict.
How I recommend using this list (practical workflow)
- Prioritize: Start with high-impact sites — Product Hunt, G2, Capterra, Crunchbase, AWS/Azure Marketplaces, and key developer communities.
- Prepare assets: One-page product summary, screenshots, short pitch, 2–3 use cases, pricing info, logos, and 1–2 short videos.
- Track submissions: Use a Google Sheet with columns: site, URL, free/paid, status, account/email used, notes, date submitted.
- Sequence launches: Don’t mass-submit everywhere at once. Launch on Product Hunt + BetaList or Betapage for early buzz, then list on review sites (G2/Capterra) and marketplaces.
- Follow rules: Each site has submission guidelines — follow them precisely (images, category, screenshots).
- Leverage feedback: Use early reviewers for quotes and initial social proof to seed review sites and directories.